Protecting Acronyms, Logos and Names - WKPZ attorney, Cory Halliburton, published in PPB Magazine
The article linked below -- Protecting Acronyms, Logos and Names – was written by WKPZ attorney, Cory Halliburton, and was published in the January 2020 edition of PPB Magazine, an award-winning publication of Promotional Products Association International. The article addresses legal protections afforded to service marks and specifically, the Lanham Act. Mr. Halliburton serves as outside general counsel for PPAI, a trade association with over 15,000 members worldwide. PPAI’s PPB readership is equally expansive, consisting of product suppliers, distributors, imprinters, business services vendors, marketing companies, and trade associations. The January 2020 edition of PPB Magazine may be viewed at https://flipbook.ppai.org/2020-01-01/100/, and Mr. Halliburton’s article may be viewed at https://pubs.ppai.org/ppb-magazine/marketing-protecting-acronyms-logos-and-names/.